Every single day, Paula Amos calls upon the critical thinking, writing, research and problem-solving skills she learned while earning her Bachelor of Arts degree at Vancouver Island University (VIU). As Director, Partnerships and Strategic Initiatives for Aboriginal Tourism BC (ATBC), Amos works with Aboriginal communities and other partners in the field of economic development. Her main role is to bridge opportunities between the Aboriginal and mainstream tourism industry. A pivotal factor contributing to her professional success was earning a four-year BA from VIU focusing on two disciplines - Indigenous/Xwulmuxw Studies and Business Management. "It's proven to be an excellent combination," says Amos. "My degree has given me the analytical skills and leadership skills needed to foster strong relationships with communities and government agencies. It also taught me the art of collaboration, capacity building and teamwork."
Skills acquired through her BA degree have allowed her to work in many areas and take the lead on implementing projects. "At VIU, I learned how to take an idea and create the vision of how that idea can be brought forward and achieved," says Amos.
Her degree was instrumental in helping her land a "dream job" with the ATBC 12 years ago. "The continued development of the Aboriginal cultural tourism industry for Aboriginal people has economic development potential in the future and is also a key driver of cultural pride," says Amos, born and raised in the Nuu-chah-nulth territory on Vancouver Island. "It's wonderful to use my education, background, knowledge and experience to give back to First Nations communities in a meaningful way. I'd definitely recommend a VIU degree for anyone seeking a high quality and relevant BA experience."